Selling Bonuses, Repair Allowances, Dancing Bears and "We Buy Gold" Street Walkers!!!
In BOLD, there is a script about doing more marketing on a listing that is not selling. Dianna Kokoszka talks about selling milk for almost $10 per gallon when the competitor is selling it for $3 a gallon.
We think of this every time we see listings with selling bonuses, repair allowances, etc. In almost all these cases, it is not the marketing that is not selling the home. And often it is not the condition. It is the price!!!
At the right price anything will sell. On a busy street and not selling? Over priced! Poor condition? Over priced!
If the property is not priced right bonuses, repair allowances will not sell it!
Not even dancing bears!
If the property is not priced right bonuses, selling bonuses will not sell it!
Not even "We Buy GOLD" streetwalkers!
Build it and they will come? Price it right and the buyers will come!
The next time you are tempted to offer a selling bonus, don't!
Price it right!
Let The Ruiz/Miller Team know who you know that is thinking of buying, selling, or investing in real estate that we can contact today.
Hi Guys.
You are exactly right. If the price is wrong then it will not sell. Something is only worth what someone is willing to pay.
No matter how good it is or what kind of deal being offered on it.
It all comes down to the final sale and that relates the the Cash in hand.
Have a good day my friends.
Best, Clint McKie
Thanks Clint
Hi Bob, a great post on THE PRICE IS RIGHT or is it ? Why people think someone would pay
more for their place than any other in the neighborhood is crazy. Have a fabulous weekend.
Bob, i had to laugh because all of this is so true and sometimes no matter what you tell the seller it can't happen...if the neighbors yard is a junkyard, the sales price of your home will have to be lower...sorry, it is the way it is! Suggested
Thanks Irene. They all think their is nicer.
Thanks Ginny. As I said, won't sell because of the junkyard next door? It is over priced. lol