Selling Bonuses, Repair Allowances, Dancing Bears and "We Buy Gold" Street Walkers!!!
In BOLD, there is a script about doing more marketing on a listing that is not selling. Dianna Kokoszka talks about selling milk for almost $10 per gallon when the competitor is selling it for $3 a gallon.
We think of this every time we see listings with selling bonuses, repair allowances, etc. In almost all these cases, it is not the marketing that is not selling the home. And often it is not the condition. It is the price!!!
At the right price anything will sell. On a busy street and not selling? Over priced! Poor condition? Over priced!
If the property is not priced right bonuses, repair allowances will not sell it!
Not even dancing bears!
If the property is not priced right bonuses, selling bonuses will not sell it!
Not even "We Buy GOLD" streetwalkers!
Build it and they will come? Price it right and the buyers will come!
The next time you are tempted to offer a selling bonus, don't!
Price it right!